Good morning.

You're a little early, the site's not quite finished.

Neither am I.

Nebraska kid. UNL was a lot: cycling team, ultimate frisbee, jazz trombone, half a dozen majors and minors, and a ska band that toured the country (album's on Spotify). Found computer science by way of trombone and physics, late in the game, and finished the degree in a year because by then I was in a hurry.

After that: Omaha's Old Market with The New BLK boys, design agencies, big tech contracts, Silicon Valley startups, drones, and 3D scanners. Six winters renting a ski house in Summit County, chasing the perfect snow day between meetings. Still chasing powder in Japan, Canada, and the Rockies when wildfire season allows. Worked my way up, dodged some layoffs, built some wild stuff, and found a crew that pushes as hard as I do. Still looking for the next thing.

Outside the screen: 2,040 rides and a growing list of stage races, the kind of passion that rearranges your weekends. 617 logged coffee brews because precision is its own practice. Drone photography over Iceland and Peru, a 3D printer that mostly works, a plant-based kitchen that occasionally cooperates. Each of those has its own room in this lab. Make the thing. Understand why.

I have a longer argument about AI, craft, and what happens when the distance between idea and artifact collapses. The short version: the technical barrier is going away. The meaning barrier is what's left. That's where the philosophy degree finally pays rent.

Cheers,
- Alex Rock